I am trying really hard to find the sense behind the new London Olympics 2012 logo.

But I can't. Where are the dynamic lines? The suggestion of sportiness? The Eddie the Eagle triumph out of adversity spirit? The beach volleyball women?

Nowhere to be seen!

Instead, we get this thing – four strange, spikey items, which after a while I realised spelled out 2012 in graffiti, or tagger style- writing. Hmm. An interesting choice in a city that claims to spend billions of pounds a year paying a bloke called Col to come along with one of those high powered hoses and wash similar stuff off walls whenever it appears.

Well, if that is the impression that we want to give to our global neighbours then so be it.  I might volunteer to let a few dogs run wild through the streets and drop litter all over the shop. Well, it would be in keeping with the London Olympics spirit.

Apparently.